Built a Full-Service Research Practice
Senior UX Researcher at Amazon
I was recruited specifically for my hybrid UX design and research experience. When I joined the team, I discovered an opportunity to expand our research initiatives significantly. Initially focused solely on usability studies, I spearheaded the evolution of our approach into a comprehensive qualitative and quantitative practice. After about two years, I shifted to a UX Research role full-time. By introducing a diverse range of methodologies and techniques, I have been able to glean deeper insights and drive informed decision-making across the organization.This journey transformed the organization from having no dedicated researchers, focusing solely on usability testing, to becoming a comprehensive qualitative and quantitative research practice. This strategic shift has not gone unnoticed. I stand as one of the highly favored topics at the annual global strategic planning conference three years in a row, a testament to the impact of my work. I continue to raise the bar on research excellence, and contribute to our organization's continued success through innovative insights and data-driven strategies.
This significant growth didn't happen overnight. I went from just conducting usability studies to introducing detailed surveys (always with a 99% rate of confidence and a 2-3% margin of error), diary studies, focus groups, and interviews. Additionally, I got stakeholders and partners involved throughout the end-to-end process. My next step was then not only to do thorough research but also to come up with ways to share the findings with a wider audience.
I’ve achieved recognition as one of the top presenters at the team’s annual global strategic planning conference. In this presentation, I showcase the voice of the customer data collected throughout the year, providing valuable insights to drive the summit brainstorming sessions happening during the week. I have presented in New York, Seattle, and London.
My research’s impact extends past presentations. Findings serve as a compass for strategic business decisions, minimizing engineer and design rework. My studies inform projects, which in turn are developed into features that contribute to revenue growth.
What I did
Introduced a variety of qualitative and quantitative methodologies beyond usability studies including:
Customer surveys
Competitive analyses
1:1 interviews
Focus groups
Diary studies
Contextual inquiries
Tree tests, card sorts
Heuristic evaluations
Established communication and learning opportunities:
Monthly research newsletters
Lunch & Learn share-out sessions
Town hall presentations
Worldwide Summit presentations