UX/UI Designer at Providge
Washington, DC  |  July 2017 – Present

  •  Contract user experience and interface designer at University of Maryland University College (UMUC).

 

Senior User Experience Lead at Threespot
Washington, DC  |  August 2011 – July 2017

  •  Define high-level strategies and tactical solutions for clients to maximize audience engagement; a site content strategy and redesign brought NOAA’s site bounce rate down to 16% from 76%

  • Conduct research activities to fully understand audience needs, clients’ business objectives, and competitor landscape; used survey data to identify an unknown, underserved audience segment for U.S. Department of Interior

  • Translate strategies and tactics into documentation (wireframes, user flows, sitemaps, taxonomies, prototypes, functional specifications) that guide the project from ideation to finished product

  • Collaborate with cross-functional teams to brainstorm and create digital solutions that work across multiple devices and platforms

  • Facilitate stakeholder and audience interviews, workshops, and training sessions; led a government training session that was considered “highly valued,” and documentation was “KEY to the whole process”

Clients include: International Finance Corporation, National Oceanic and Atmospheric Administration, National Park Service, UN Environment Programme, U.S. Department of the Interior, U.S. Department of State, U.S. Fund for UNICEF, Wilderness Society, Wilson Center, and World Bank Group

Awards: 2013 Webby Honoree, Government
 

User Experience/Digital Producer at The Martin Agency
Richmond, Virginia  |  July 2010 – August 2011

  • Drafted feature set lists and requirements documentation for technology teams and vendors
  • Created documentation to help visualize ideas for technology teams, vendors, and internal clients
  • Acted as digital consultant during new business and discovery phases
  • Worked with Digital Strategy team to define client goals & needs so objectives were met

Clients Included: BFGoodrich, Comcast (Xfinity), Discover, Kraft (Cool Whip & Stove Top), Mr. Coffee, Morgan Stanley, and Tylenol


Digital Producer at Popular Front
Minneapolis, MN  |  December 2007 – July 2010

  • Storyboarded narratives for multiple Hasbro brand “planets” within a larger virtual universe for their 8-12 year-old audience
  • Assisted Senior Strategist with user research including audience interviews, surveys, contextual inquiries, and focus groups
  • Partnered with Account Services team to oversee that client goals, needs, & objectives were met
  • Lead strategy, design, & development projects from start [new business] to finish [product launch] using adaptive and custom processes for each project

Clients Included: Beautopia, Cleveland Clinic, General Mills, Hasbro, International Playthings, Island Def Jam, Lake Ridge Academy, Manhattan Toy, National City Bank, Organic Valley, Scholastic, as well as various internal Popular Front projects


Senior Associate, Deliverables at Digitas
Boston, MA  |  June 2007 – October 2007

  • Facilitated team’s direction for online maintenance projects for Buick.com and Pontiac.com
  • Coordinated internal & off-shore resources with other Associates to ensure timely project turn-around

Clients Included: GM (Pontiac & Buick)


User Experience at Internet Exposure
Minneapolis, MN  |  March 2006 – June 2007

  • Strong client-facing role that involved additional skills including account direction, project management, and quality assurance
  • Drafted proposals, digital strategies, and creative briefs to define products and solutions that met client business objectives
  • Planned site functionality and user interface workflows for an optimal user experience that followed SEO best-practices
  • Set up, managed, and tracked e-mail campaigns, and maintained mailing lists
  • Created documentation including wireframes, user flow diagrams, feature set lists, etc. to visualize product solutions

Clients Included: Buffets, Inc., Aircraft Owner/Historical Aviation, Kootenia/Michael Lee Remodeling, Let's Cook, McCormick Construction, and Schwantes Heating


Marketing Assistant/Web Trends Analyst at Boston University Extended Education Marketing
Boston, MA  |  January 2005 – December 2005

  • Ran weekly and monthly WebTrends reports showing site visits and online inquiries
  • Analyzed weekly and monthly WebTrends reports, and discussed findings with the online marketing team, which guided decisions for offline & online marketing tactics
  • Data entry of offline Extended Education inquiries from potential students

Clients Included: BU Extended Education and Metropolitan College program officers

 

EDUCATION
Boston University 2004 – 2006
MS, Advertising
Emphasis in art direction, marketing, & campaign development
Activities and Societies: AdLab art director

Simpson College 2000 – 2004
BA, Communications
Emphasis in art & graphic design
Activities and Societies: "The Simpsonian" student newspaper ad designer, Student member of ADAI, and Simpson College Track & Field middle-distance/sprints team

Sheffield-Chapin/Meservey-Thornton High School 1996 – 2000
Diploma, General Education
Activities and Societies: Varsity basketball, volleyball and track & field, junior and senior student council secretary, independent study in graphic design, athletic director's assistant in work study program, and work release with Sukup Manufacturing

Visit my LinkedIn profile

 

OTHER ACTIVITIES
Volunteer and Foster at Humane Rescue Alliance
January 2016 – Present
Washington, DC
I support the organization's mission to help abandoned and homeless dogs find their forever homes. I primarily visit the shelter to do one-on-one basic training with rescue dogs, help with laundry duty, and ensure dog dens are clean and comfortable. I also volunteer as a full-time foster for at-risk dogs in the shelter, and assist with adoption events.

Volunteer and Foster at Lucky Dog Animal Rescue
August 2012 – December 2015
Washington, DC
I primarily provided overnight fostering (feeding, bathing, and beginning to socialize dogs recently transported from high-kill shelters), and assisted with adoption events.