Nicki Rusinack
Senior UX Researcher
As a seasoned researcher, my experience spans both qualitative and quantitative methods on a global scale. My expertise is here to elevate your team's success.
My Research & Design Experience
Fintech Service Design
Applied design thinking methods and conducted extensive research to deconstruct consumer bank silos. This strategic approach enhanced the customer service and account management experiences.
Product Research
Established a full-service research practice where none existed before, expanding methods beyond usability testing.
Website Research + Taxonomy
Using qualitative, quantitative, and heuristic methods to drive website strategy, and improve navigation, page templates, and information architecture.